Pick two product categories – one should be a physical good and the other should be a service. A) For both the physical good and the service, outline and discuss how the three product levels could be structured. B) For both the physical good and the service, relate these three product levels to the consumer needs. C) In your opinion, how useful is it for a marketer to divide the product into its several product levels?
Pick two product categories – one should be a physical good and the other should be a service. A) For both the physical good and the service, outline and discuss how the three product levels could be structured. B) For both the physical good and the service, relate these three product levels to the consumer needs. C) In your opinion, how useful is it for a marketer to divide the product into its several product levels?
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Pick two product categories – one should be a physical good and the other should be a service.
A) For both the physical good and the service, outline and discuss how the three product levels could be structured.
B) For both the physical good and the service, relate these three product levels to the consumer needs.
C) In your opinion, how useful is it for a marketer to divide the product into its several product levels?
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