Read the following article. It discusses the critical marketing difference between features and benefits of a product. https://www.entrepreneurship.org/articles/2007/01/productservice-features-and-benefits 1. In your own words, describe the difference between a feature of a product and the benefit which a customer gets from a product.
Read the following article. It discusses the critical marketing difference between features and benefits of a product. https://www.entrepreneurship.org/articles/2007/01/productservice-features-and-benefits 1. In your own words, describe the difference between a feature of a product and the benefit which a customer gets from a product.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Read the following article. It discusses the critical marketing difference between features and
benefits of a product.
https://www.entrepreneurship.org/articles/2007/01/productservice-features-and-benefits
1. In your own words, describe the difference between a feature of a product and the benefit which
a customer gets from a product.
2. Considering paint used by a homeowner:
1. Please describe 4 paint features you have found from looking at paint websites.
2. Please describe three benefits which are delivered by one of, or a combination of the
features you described.
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