Choose and briefly describe a product that you’d like to develop. Products could include apps, clothing, business systems, anything! • Create a list or table to identify as many different potential user characteristics as you can think of. Characteristics could include age range, hobbies, musical taste, hair style, goals for using your product, paint points, really anything you can think that will help you define your user base. Be as specific as possible.
Choose and briefly describe a product that you’d like to develop. Products could include
apps, clothing, business systems, anything!
• Create a list or table to identify as many different potential user characteristics as you
can think of. Characteristics could include age range, hobbies, musical taste, hair style,
goals for using your product, paint points, really anything you can think that will help
you define your user base. Be as specific as possible.
• Make a profile of at least 3 different users by combining the characteristics defined in
the last step. (A user profile you can use as a model or make your own:
https://www.smartsheet.com/sites/default/files/IC-Customer-Profile-Buyer-PersonaWorksheet-Template_WORD.png)
• Choose one user profile that you think is the most applicable to your product. Why is
that user profile more applicable than the others?
• Create a list or table of needs of the user you picked. Think carefully about what might
be important to that user; not other users and not yourself.
• Pick one need from the previous list. Describe how that need will be met by your
product. Include what features your product must have to fulfill that user need.
• Explain what other systems/products/businesses your product will need to interact with
to fulfill user needs (e.g., An app needs to be on the app store. Which app store? Apple
exclusive or on all stores? It also needs an ISP or cell service company to connect the
device, etc.)
• Create a summary including:
o Who your user is and what specific need you identified
o The features of the product designed
o How the features addressed the need you chose
o At least one feature of the product you might not have included but added to
meet the needs of the user
Introduction
- An organization has to develop a "product development strategy" in order to develop a new product in the market.
- A product development strategy means a systematic process of actions to develop a new product or to modify an already existing product.
- A product development strategy includes the following steps:
- Idea development
- selection from the list of developed ideas
- Creating the draught
- analysis of the product with respect to the market environment.
- Marketing testing
- introduced to the market.
- A developed product or service should satisfy the needs of the customers.
- In the stage of "idea development," we will work on the product features and the characteristics of our target audience to create a list of ideas for one problem of the candidate.
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