Goal: Consider the concepts of brand loyalty and brand familiarity. 1) List one branded product to which you are loyal. It can be a brand that you really care about or just one that you buy routinely. In 1-2 sentences. 2) Do you consider this to be a convenience product, shopping product, or specialty product. (See Chapter 8) Explain. 3) Is your level of brand familiarity brand preference or brand insistence? Explain.
Goal: Consider the concepts of brand loyalty and brand familiarity. 1) List one branded product to which you are loyal. It can be a brand that you really care about or just one that you buy routinely. In 1-2 sentences. 2) Do you consider this to be a convenience product, shopping product, or specialty product. (See Chapter 8) Explain. 3) Is your level of brand familiarity brand preference or brand insistence? Explain.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:Goal: Consider the concepts of brand loyalty and brand
familiarity.
1) List one branded product to which you are loyal. It can
be a brand that you really care about or just one that you
buy routinely. In 1-2 sentences.
2) Do you consider this to be a convenience product,
shopping product, or specialty product. (See Chapter 8)
Explain.
3) Is your level of brand familiarity brand preference or
brand insistence? Explain.
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