Broad differentiation strategies are well suited for market circumstances where A) buyers are susceptible to clever advertising. B) barriers to entry are high and suppliers have a low degree of bargaining power. C)price competition is especially vigorous. D)most buyers have the same needs and use the product in the same ways. E)there are many ways to differentiate the product or service and many buyers perceive these differences as having value.
Broad differentiation strategies are well suited for market circumstances where A) buyers are susceptible to clever advertising. B) barriers to entry are high and suppliers have a low degree of bargaining power. C)price competition is especially vigorous. D)most buyers have the same needs and use the product in the same ways. E)there are many ways to differentiate the product or service and many buyers perceive these differences as having value.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Broad differentiation strategies are well suited for market circumstances where
A) buyers are susceptible to clever advertising.
B) barriers to entry are high and suppliers have a low degree of bargaining power.
C)price competition is especially vigorous.
D)most buyers have the same needs and use the product in the same ways.
E)there are many ways to differentiate the product or service and many buyers perceive these differences as having value.
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