Broad differentiation strategies are well suited for market circumstances where A) buyers are susceptible to clever advertising. B) barriers to entry are high and suppliers have a low degree of bargaining power. C)price competition is especially vigorous. D)most buyers have the same needs and use the product in the same ways. E)there are many ways to differentiate the product or service and many buyers perceive these differences as having value.
Broad differentiation strategies are well suited for market circumstances where A) buyers are susceptible to clever advertising. B) barriers to entry are high and suppliers have a low degree of bargaining power. C)price competition is especially vigorous. D)most buyers have the same needs and use the product in the same ways. E)there are many ways to differentiate the product or service and many buyers perceive these differences as having value.
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section: Chapter Questions
Problem 1DYMP
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Broad differentiation strategies are well suited for market circumstances where
A) buyers are susceptible to clever advertising.
B) barriers to entry are high and suppliers have a low degree of bargaining power.
C)price competition is especially vigorous.
D)most buyers have the same needs and use the product in the same ways.
E)there are many ways to differentiate the product or service and many buyers perceive these differences as having value.
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