Brand awareness comprises of ____________. Select one: a. none of the answers supplied for this question are correct b. brand equity and brand knowledge c. brand recognition and brand recall d. brand knowledge and brand recall e. brand knowledge and brand experience Clear my choice

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
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Brand awareness comprises of ____________.

Select one:
a.

none of the answers supplied for this question are correct

b.

brand equity and brand knowledge

c.

brand recognition and brand recall

d.

brand knowledge and brand recall

e.

brand knowledge and brand experience

Clear my choice
 
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