Instruction: Group and classify each given words below that corresponds to each P’s. MARKETING MIX Product Price Promotion Place People Selling Price Appearance Warranty Functionality Discounts Payment Arrangements Sponsorships Activities Advertising Public Relations Distribution Channels Logistics Service Levels Service Provided Attitudes Customer Service Quality Message Price Matching Services Message Location Appearance Packaging Market Coverage Credit Terms Employee Portrayal Media
Instruction: Group and classify each given words below that corresponds to each P’s. MARKETING MIX Product Price Promotion Place People Selling Price Appearance Warranty Functionality Discounts Payment Arrangements Sponsorships Activities Advertising Public Relations Distribution Channels Logistics Service Levels Service Provided Attitudes Customer Service Quality Message Price Matching Services Message Location Appearance Packaging Market Coverage Credit Terms Employee Portrayal Media
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Instruction: Group and classify each given words below that corresponds to each P’s.
MARKETING MIX
Product |
Price |
Promotion |
Place |
People |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Selling Price |
Appearance |
Warranty |
Functionality |
Discounts |
Payment Arrangements |
Sponsorships Activities |
Advertising |
Public Relations |
Distribution Channels |
Logistics |
Service Levels |
Service Provided |
Attitudes |
Customer Service |
Quality |
Message |
Price Matching |
Services Message |
Location |
Appearance |
Packaging Market Coverage |
Credit Terms Employee Portrayal |
Media |
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