Instruction: Group and classify each given words below that corresponds to each P’s.                                                  MARKETING MIX Product Price Promotion Place People                                                             Selling Price Appearance Warranty Functionality Discounts Payment Arrangements Sponsorships Activities Advertising Public Relations Distribution Channels Logistics Service Levels Service Provided Attitudes Customer Service Quality Message Price Matching Services Message   Location   Appearance Packaging Market Coverage Credit Terms Employee Portrayal Media

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

Instruction: Group and classify each given words below that corresponds to each P’s.

                                                 MARKETING MIX

Product

Price

Promotion

Place

People

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Selling Price

Appearance

Warranty

Functionality

Discounts

Payment Arrangements

Sponsorships

Activities

Advertising

Public Relations

Distribution Channels

Logistics

Service Levels

Service Provided

Attitudes

Customer Service

Quality

Message

Price Matching

Services

Message

 

Location

 

Appearance

Packaging

Market Coverage

Credit Terms

Employee Portrayal

Media

Expert Solution
steps

Step by step

Solved in 3 steps

Blurred answer
Similar questions
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning