Product How did coca-cola company develop its product, and what is its history Packaging: describe and explain how it gives the product a personality(Coca Cola can) Brand name: What is it? How would it affect how the product is perceived? ( Coca Cola)
Product How did coca-cola company develop its product, and what is its history Packaging: describe and explain how it gives the product a personality(Coca Cola can) Brand name: What is it? How would it affect how the product is perceived? ( Coca Cola)
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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- How did coca-cola company develop its product, and what is its history
- Packaging: describe and explain how it gives the product a personality(Coca Cola can)
- Brand name: What is it? How would it affect how the product is perceived? ( Coca Cola)
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