Question 1 In accordance with the BrandAsset® Valuator model, which of the following components of brand equity has Louboutin fulfilled in this scenario? 1)relevance 2)knowledge 3)esteem 4)energized differentiation 5)advantage
Vignette about Christian Louboutin
Christian Louboutin is a footwear designer who launched his line of high-end women’s shoes in France in 1991. Since 1992 his designs have incorporated the shiny. Red-lacquered soles that have become his signature. These red-lacquered soles and high stilettos of Louboutin distinguish him from other designer shoe brands. The brand caters to an elite clientele whose satisfaction with the brand has always been evident. They often express thoughts and feelings about the brand, love the image it conveys and some blog or post on social media about their experiences wearing Louboutin shoes. Apart from being high-end, Louboutin footwear signifies power in elite social circles, Celebrities are often seen sporting “Loubs” at special occasions, such as movie premieres. This has resulted in people associating Louboutin footwear with class and power. The famous “red bottoms” have grown to be a classic identifier for the brand and is often the reference made by consumers outside of the target market.
Louboutin has said over the past decade, he has been offered licensing deals on everything from cars and glasses to swimwear and ready -to wear but has turned them down as he does not want his name to be one that can be licensed. In 2012, Louboutin partnered with Batallure LLC to launch Christian Louboutin Beauty to enter the luxury beauty market, with a range of nail lacquers, exclusively debuting the signature red shade. Rouge Louboutin at the Saks Fifth Avenue flagship in New York and its 15 US boutiques. The range was more widely distributed on 6 August 2014 to Bergdorf Goodman, Neiman Marcus, Nordstrom, and select Sephora boutiques.
Question 1
In accordance with the BrandAsset® Valuator model, which of the following components of brand equity has Louboutin fulfilled in this scenario?
1)relevance
2)knowledge
3)esteem
4)energized differentiation
5)advantage
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Question 2)
In Boulding the Christian Louboutin brand, marketers were deliberate in their approach to creating distinctiveness with each brand element. Through creatve marketing and promotions ,consumers can recall the name and signature color of the brand, which means the brand elements are …. Choose correct options
- Integrated
- Novel and unique
- Memorable
- Part of the brand portfolio
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