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2. If you have more than five brands overlapping with others, the latter would be asked to submit it again to earn full points. 3. Less than 10 brands 10 or more brands

2. If you have more than five brands overlapping with others, the latter would be asked to submit it again to earn full points. 3. Less than 10 brands 10 or more brands

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. Find the brands with the year of establishment in their logos (e.g., Ghirardelli founded in 1852). You should find brands in ALL DIFFERENT product categories (i.e., no more than two brands from chocolates). Some brands are relatively less familiar. Some brands are in the relatively more innovative product categories. They are all welcome! Please include at least two brands from relatively highly innovative product categories. Example of the brands: SAN FRANCISCO FOUNDED IN 1852 GHIRARDELLI 2. If you have more than five brands overlapping with others, the latter would be asked to submit it again to earn full points. 3. Less than 10 brands 10 or more brands
Transcribed Image Text:1. Find the brands with the year of establishment in their logos (e.g., Ghirardelli founded in 1852). You should find brands in ALL DIFFERENT product categories (i.e., no more than two brands from chocolates). Some brands are relatively less familiar. Some brands are in the relatively more innovative product categories. They are all welcome! Please include at least two brands from relatively highly innovative product categories. Example of the brands: SAN FRANCISCO FOUNDED IN 1852 GHIRARDELLI 2. If you have more than five brands overlapping with others, the latter would be asked to submit it again to earn full points. 3. Less than 10 brands 10 or more brands
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