If IfSo brand is in the target consumers' non-consideration set, the company may have to a. increase the price of the brand b. decrease advertisement C. reposition the brand d. lower the price of the brand e. increase awareness of the brand
If IfSo brand is in the target consumers' non-consideration set, the company may have to a. increase the price of the brand b. decrease advertisement C. reposition the brand d. lower the price of the brand e. increase awareness of the brand
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Transcribed Image Text:If IfSo brand is in the target consumers' non-consideration set, the company may have to
a.
increase the price of the brand
b.
decrease advertisement
C.
reposition the brand
d.
lower the price of the brand
e.
increase awareness of the brand
The suggests that consumers compare the expected performance of a product to the actual performance in
formulating satisfaction/dissatisfaction during post-purchase.
a.
Attribution Theory
b.
Expectancy Disconfirmation model
C.
Social Comparison Theory
d.
Cognitive Dissonance Theory
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