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Marketing can be defined as a field of business studies which deals with how a company makes its products available in the market. All the activities that a company does to make its product available in the market and make the target market aware of its products and services come under the umbrella of marketing.
The marketing activities involve identifying the needs of the customers, developing a product to meet those needs, promoting those products in the market, selling them to the target customers. Retaining the customers in the business through customers relationship management is an important part of Marketing.
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