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Bob's friend Mike turns 21 years old next week and will have a party to celebrate. Bob decided to purchase a gaming system as a present. Because they like the games, Bob scanned his memory for various brand options. This is an example of what part of the consumer purchase decision process?  A. memorization                                 B. external search                               C. evaluative criteria                           D. antecedent states                           E. internal search

Bob's friend Mike turns 21 years old next week and will have a party to celebrate. Bob decided to purchase a gaming system as a present. Because they like the games, Bob scanned his memory for various brand options. This is an example of what part of the consumer purchase decision process?  A. memorization                                 B. external search                               C. evaluative criteria                           D. antecedent states                           E. internal search

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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 Bob's friend Mike turns 21 years old next week and will have a party to celebrate. Bob decided to purchase a gaming system as a present. Because they like the games, Bob scanned his memory for various brand options. This is an example of what part of the consumer purchase decision process? 
A. memorization                                

B. external search                              

C. evaluative criteria                          

D. antecedent states                          

E. internal search

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