You and your team have been hired as consultants by a manufacturer that han been making camping equpment for more than a century Ahough ther original target maret was gold miners and loggers, they primarly sell to recreational campers. The company has a long history of quality, longlasting products with few ti, ncuding tents sleeping bags, lanterns, and camp stoves 1 Brainstorm how the company might make their products more appealing to recreational campers today Be creative and think outside the box 2. The company's marketing manager has suggested that the company branch out into other products for camping beyond the company's long established product ine Develop a list of products that the company should consider selling Don't iter your suggestions try to develop a long and detaled st

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You and your team have been hired as consultants by a manufacturer that has been making camping equipment for more than a century Although their original target market
was gold miners and loggers, they primarily sell to recreational campers. The company has a long history of quality. long lasting products with few trie, incuding tents
sleeping bags, lanterns, and camp stoves
1. Brainstorm how the company might make their products more appealing to recreational campers today Be creative and think outside the box
2 The company's marketing manager has suggested that the company branch out into other products for camping beyond the company's long established product ine
Develop a list of products that the company should consider selling Don't iter your suggestions: try to develop a long and detailed st
Transcribed Image Text:You and your team have been hired as consultants by a manufacturer that has been making camping equipment for more than a century Although their original target market was gold miners and loggers, they primarily sell to recreational campers. The company has a long history of quality. long lasting products with few trie, incuding tents sleeping bags, lanterns, and camp stoves 1. Brainstorm how the company might make their products more appealing to recreational campers today Be creative and think outside the box 2 The company's marketing manager has suggested that the company branch out into other products for camping beyond the company's long established product ine Develop a list of products that the company should consider selling Don't iter your suggestions: try to develop a long and detailed st
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