You and your team have been hired as consultants by a manufacturer that han been making camping equpment for more than a century Ahough ther original target maret was gold miners and loggers, they primarly sell to recreational campers. The company has a long history of quality, longlasting products with few ti, ncuding tents sleeping bags, lanterns, and camp stoves 1 Brainstorm how the company might make their products more appealing to recreational campers today Be creative and think outside the box 2. The company's marketing manager has suggested that the company branch out into other products for camping beyond the company's long established product ine Develop a list of products that the company should consider selling Don't iter your suggestions try to develop a long and detaled st
You and your team have been hired as consultants by a manufacturer that han been making camping equpment for more than a century Ahough ther original target maret was gold miners and loggers, they primarly sell to recreational campers. The company has a long history of quality, longlasting products with few ti, ncuding tents sleeping bags, lanterns, and camp stoves 1 Brainstorm how the company might make their products more appealing to recreational campers today Be creative and think outside the box 2. The company's marketing manager has suggested that the company branch out into other products for camping beyond the company's long established product ine Develop a list of products that the company should consider selling Don't iter your suggestions try to develop a long and detaled st
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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