Make BeatBox beverage company marketing program as a below instruction.
* This is the section in which you can finally explain what you feel the company should do with the product.
This is to show that you have learned the marketing concepts and that you can apply them to a marketed
product, service or idea.
Make sure you provide examples of the 4P’s in each of the sections above.
Make sure you address issue of how and what should done if possible. Indicate the activities that will have to
be undertaken in order to execute the strategies (4P’s).
Product – features, idea behind the product, brand name, packaging, service warranty. E.g. Rolaids soft chews
are convenient, fast-acting medicine, in a roll, easy to chew and carry.
Price – list price, discounts, allowances, credit terms, payment, top pricing in category vs. moderate price vs.
lowest price. If you do not think pricing should change, you would provide current pricing information and
recommend that the current pricing strategy should be retained.
Promotion – advertising, personal selling, sales promotion, publicity, social networking (which of these are
used most and why, do you have examples).
Place – outlets, channels, coverage, transportation, stock level (do the distribution channels fit the type of
product and price?). If you do not think place strategies should change, you would provide current
distribution information and recommend that the current placement strategy should be retained.
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