Creative Homework/Shorr Projecr Assume that youare employed in the marketing department of a firmthat is producing an electric scooter. In developing thisproduct, you realize that it is important to provide acore product, an actual product, and an augmentedproduct that meets the needs of customers. Developan outline of how your firm might provide these threeproduct layers in the electric scooter

Q: When evaluating different alternatives for a Saturday night outing at afine restaurant, explain the…

A: The collection of alternatives is obtained according to alternative semantics by substituting the…

Q: Discuss how a new brand/product/service manufacturer would go about defining their market segments…

A: Markets are crucial. They serve as the equivalent of the corporate stock exchange and provide…

Q: Put yourself in the position of an entrepreneur who is developing a newproduct to introduce into the…

A: A company's value proposition explains a consumer why a product or service is best suited for that…

Q: product attractiveness, market attractiveness, unique selling points (usps), customer profile &…

A: Product Attractiveness refers to those features of the product which are making it attractive to the…

Q: compare and contrast user-experience (UX) focused design and responsive Web design (RWD) and they…

A: Both play an important part in creating a good customer experience, but they have different focuses…

Q: using the opportunities you have identified above, describe: one product development recommendation,…

A: The electric vehicle (EV) market in New Zealand is experiencing a surge in popularity, driven by a…

Q: Please provide some disadvantages of the unstructured approach to brand positioning, and how we can…

A: Let's understand brand positioning. The construction of a clear image of the nature of the product…

Q: Complete the following for a marketing plan: Summarize the marketing for the V Fusion + Energy…

A: About Marketing -The marketing concept is a business philosophy that focuses on fulfilling the needs…

Q: Which of the following are the 4 Ps of Marketing Mix?

A: A set of marketing tools that  consists of the arrangement of activities, or strategies, that a…

Q: To what extent would you agree with the claim that deliveroo’s has a market orientation? Justify…

A: Introduction: Marketing orientation is an approach for designing product on the basis of customer's…

Q: In this module, the product life cycle was defined as a concept that explains how products go…

A: The product life cycle consists of several stages through which a product goes in its entire life.…

Q: Brand: Dunkin Donuts Describe what differentiates it from the competition. You may select an…

A: What makes Dunkin donuts unique : The competitor of Dunkin doughnuts is Starbucks. The Dunkin donuts…

Q: 7. How can the marketing environment affect how the product is marketed? Use the example in the…

A: The marketing mix refers to a set of controllable tactical marketing tools that a company uses to…

Q: Briefly describe how L.L.Bean achieved each of the objectivesfor developing a product line. Why do…

A: A product line is a collection of interrelated goods sold by the same firm under a single brand…

Q: Explain how CRM does more than storing customers’ information, as it provides key value to…

A: CRM (customer relationship management) solutions offer salespeople valuable tools and insights that…

Q: finalize your marketing plan for the V Fusion + Energy product line.   Propose your product,…

A: Packaging refers to the wrapping or the covering of the product to prevent the product from any such…

Q: How would you define market positioning? and How would you position your product/service in the…

A: The procedure outlines how you will distinguish your product/service from those of your competitors,…

Product and Service Innovation

Product innovation is the introduction of either a new product or an existing product with significant improvements related to its characteristics. Improvements could be in various specifications and areas such as technical, technological, physical use, software updates, overall size and texture, and so on. For instance, consider the Apple Watch; they release different series every year with significant updates and improvements such as using cellular technology, monitoring your heart rate, acting as your fitness partner, measuring blood oxygen level, and so on. We see the addition of features in every series, and these improvements make them a different product altogether.