Give an example of a new product or service that is targeted at the college student market. Discuss whether it is a new-to-the-world product or other type of new product, and how technology push and market pull research activities may play an important role in development of this new product.

Q: Choose an existing product that you believe might benefit from repositioning. It may be a food…

A: Brand Repositioning -  A process that intends to change the image of a product or service or brand…

Q: Explain the gap model of customer satisfaction Put yourself in the place of a seller of a product…

A: The gap model of customer satisfaction is a framework that helps to understand and improve the…

Q: In my market research, what are my problem for selling my handmade soaps?

A: Earlier people used to solve their purpose of cleanliness with natural ingredients like fuller's…

Q: For the following products, indicate what factor(s) you would use to estimate market potential?…

A: Marketing strategies play an essential role in building the customer base, attracting the attention…

Q: Which city is the “capitol” of Marketing Research in the US?     Chicago, IL     Cincinnati, OH…

A: Market Research - Market Research is a set of techniques that are used for gathering information and…

Q: Please describe the government’s role in spurring HIT adoption and setting expectations for the…

A: 1. The government has the following roles: The government has set up incentives for the industry to…

Q: Discuss approaches that a company can use to rectify a weakness in its customer value proposition.

A: Customer value proposition- A business way of creating value in its product and service while…

Q: The proper application of marketing research techniques and methods is likely to:     Have no…

A: Marketing research: This is a systematic approach and objective research to find solutions and…

Q: Describe the concept of customer lifetime value (CLV) and its significance in customer-centric…

A: Customer Lifetime Value (CLV) is a metric used by organizations to estimate how much revenue they…

Q: What are the types of decisions related to each element of the marketing program for delivering a…

A: A Marketing program is a set of activities planned by the business that is designed to create a…

Q: True or False: In general, in order to qualify as a viable segment, firms looks at each segment's…

A: Market Segmentation refers to the activity of grouping the entire customer market into smaller and…

Q: Develop marketing plan of a new product or existing product and make a compressive report of that .

A: Let us take an example of a watch marketing summary. Situation analysis: General's core business is…

Q: Choose an industry and provide your thoughts on the type of research that they should conduct to…

A: The objective of this question is to identify an industry and suggest the type of research that…

Q: "The systematic gathering, recording and analyzing of data about problems relating to the marketing…

A: Marketing is an activity which the firm takes up to make customers. For this marketing strategies…

Q: You have been living in Melbourne for several years now and you feel that there may be an…

A: Question 1: Causal research would be the best approach in this research. Causal research is the…

Q: In terms of expectations, when is a customer not satisfied, satisfied, and delighted?

A: Expectations are roughly a belief that one will get want they want. In marketing, expectations are…

Q: In my market research, what are my customer segment with selling my handmade soaps?

A: The target customer segment refers to the group of customers or individuals who shares certain…

Q: Choose a fictional product of your liking and describe potential primary and secondary sources of…

A: For this question, the fictional product we are choosing is "reusable paper", a paper that can be…

Q: Briefly describe the Marketing Research Process

A: Introduction: A variety of actions are included in marketing research, which aims to collect data…

Q: concept of eye-tracking technology as an input device. What are its potential applications in fields…

A: Eye tracking technology is a kind of sophisticated unit input device that enables the monitoring and…

Q: Visit a local small business in your area and ask them about how they conduct and apply their…

A: Market research enables to recognise, comprehend, and eventually interact with your target audience.…

Product and Service Classification

Classification of goods and services categorized between industry and customer goods is known as Product and Service classification. It is based on brands, quality, and quantity which companies deliver to the concerned client. Industrial goods are produced for industrial work, whereas consumer goods are produced for personal consumption by the customers. Marketing and sales need technological methods, a healthy environment, proper market strategies, marketing environment in terms of productivity and profit.