Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Earlier people used to solve their purpose of cleanliness with natural ingredients like fuller's earth, buttermilk, curd, honey, etc. to maintain hygiene and maintain healthy skin. In the 19th century, the first soap bars were invented. Now coming to handmade soaps, these soaps use natural products that are good for human skin. However, selling these types of soaps in the market may attract certain challenges.
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