Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The target customer segment refers to the group of customers or individuals who shares certain common traits based on which a company aims to serve them with their products or services. These traits or factors can be income level, age, gender, etc. The customer segment is the group to which the offerings of a company are targeted.
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