Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Step 1
INTRODUCTION -
Market research is an important step in launching a product, as it helps to validate your assumptions and identify any potential challenges that may arise. The goal of your market research should be to gather information about your target market, competitors, and the demand for your product.
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