Just hired by Hybrid Air Vehicles to sell the Airlander 10 hybrid-electric airship to businesses, governments, and institutions that want to move cargo to places that lack the infrastructure to receive traditional cargo planes (e.g., the Arctic, rural areas without airstrips, etc). What kinds of information would you provide to the people occupying each of the seven roles in the buying center i.e Initiators,users,Influencers,Deciders,Approvers,Buyers and GateKeepers.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Just hired by Hybrid Air Vehicles to sell the Airlander 10 hybrid-electric airship to businesses, governments, and institutions that want to move cargo to places that lack the infrastructure to receive traditional cargo planes (e.g., the Arctic, rural areas without airstrips, etc). What kinds of information would you provide to the people occupying each of the seven roles in the buying center i.e Initiators,users,Influencers,Deciders,Approvers,Buyers and GateKeepers.

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Please explain in detail about different factors involve in the buying process: initiators, Users, Buyers, Influencers, Deciders, Approvers, and Gatekeepers. 

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Please explain in detail about different factors involve in the buying process: initiators, Users, Buyers, Influencers, Deciders, Approvers, and Gatekeepers. 

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