1. After purchasing the product the consumer will be satisfied or disattisfied and will engage in post purchase behaviour. True or False 2. Today technological environment changes more rapidly than core cultural beliefs do. True or False 3. Dissonance reducing buying behaviour typically occurs when a buyer sees little difference among brands but is highly involved with the purchase of an expensive product. True or False 4. Environmental elements are categorised as internal factors that affect pricing decisions True or False 5. The macro-environment consists of Political, Legal, Customers and Competitors components True or Falsee
1. After purchasing the product the consumer will be satisfied or disattisfied and will engage in post purchase behaviour. True or False 2. Today technological environment changes more rapidly than core cultural beliefs do. True or False 3. Dissonance reducing buying behaviour typically occurs when a buyer sees little difference among brands but is highly involved with the purchase of an expensive product. True or False 4. Environmental elements are categorised as internal factors that affect pricing decisions True or False 5. The macro-environment consists of Political, Legal, Customers and Competitors components True or Falsee
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. After purchasing the product the consumer will be satisfied or disattisfied and will engage in post purchase behaviour.
True or False
2. Today technological environment changes more rapidly than core cultural beliefs do.
True or False
3. Dissonance reducing buying behaviour typically occurs when a buyer sees little difference among brands but is highly involved with the purchase of an expensive product.
True or False
4. Environmental elements are categorised as internal factors that affect pricing decisions
True or False
5. The macro-environment consists of Political, Legal, Customers and Competitors components
True or Falsee
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