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While purchasing components or materials as part of new product development, buyers are interested in early involvement by possible vendors. In early procurement involvement or early supplier involvement, potential suppliers participate in the actual design process of a new product. As customer's decide on a particular course of action while going through the steps in the buying process, decisions are made at each step and the range of alternatives narrows. This process is referred to as A. implicit commitment B. explicit commitment C. consistent commitment D. persistent commitment O E. creeping Commitment

While purchasing components or materials as part of new product development, buyers are interested in early involvement by possible vendors. In early procurement involvement or early supplier involvement, potential suppliers participate in the actual design process of a new product. As customer's decide on a particular course of action while going through the steps in the buying process, decisions are made at each step and the range of alternatives narrows. This process is referred to as A. implicit commitment B. explicit commitment C. consistent commitment D. persistent commitment O E. creeping Commitment

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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ance While purchasing components or materials as part of new product development, buyers are interested in early involvement by possible vendors. In early procurement involvement or early supplier involvement, potential suppliers participate in the actual design process of a new product. As customer's decide on a particular course of action while going through the steps in the buying process, decisions are made at each step and the range of alternatives narrows. This process is referred to as O A. implicit commitment OB. explicit commitment. OC. consistent commitment O D. persistent commitment E. creeping Commitment Atte 1H
Transcribed Image Text:ance While purchasing components or materials as part of new product development, buyers are interested in early involvement by possible vendors. In early procurement involvement or early supplier involvement, potential suppliers participate in the actual design process of a new product. As customer's decide on a particular course of action while going through the steps in the buying process, decisions are made at each step and the range of alternatives narrows. This process is referred to as O A. implicit commitment OB. explicit commitment. OC. consistent commitment O D. persistent commitment E. creeping Commitment Atte 1H
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