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36. is defined as items used a. Inspection b. Inventory c. Offshoring d. Promotion

36. is defined as items used a. Inspection b. Inventory c. Offshoring d. Promotion

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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36. is defined as items used to support production, supporting activities, and customer service. a. Inspection b. Inventory c. Offshoring d. Promotion 37. Which of the following is not a member of the buying center that makes a business buying decision? a. decider b. financial manager c. gatekeeper d. user 38. A(n) loan is a loan in which no assets of the firm need to be pledged as collateral. a. interest-free b. no-collateral c. secured d. unsecured 39. This characteristic of services means that services are difficult to standardize. a. heterogeneity b. inseparability c. intangibility d. perishability 40. Quality is defined as: a. the characteristics of a product or service that bear on its ability to satisfy stated or implied needs. b. the use of inspection to keep poorly produced products from getting to the market. c. the use of publicity and information to influence the feelings, opinions or beliefs about a company and its products or services. d. what the customer is willing to give up to get the desired benefits. 41. Which of the following is the final step in the consumer decision process? a. Evaluation of alternatives b. Information search c. Problem recognition d. None of these is the final step in the consumer decision process. budget to bring all the information from the other budgets together 42. A company develops a(n) and serve as a financial plan for the firm over a given planning horizon. a. сapital b. cash flow c. master d. operating 43. Products like Kirkland mixed nuts and Sam's Choice bottled water are only available at Costco and Sam's Club, respectively. These products are examples of_ a. generic products b. manufacturer's brands c. private label brands d. product lines
Transcribed Image Text:36. is defined as items used to support production, supporting activities, and customer service. a. Inspection b. Inventory c. Offshoring d. Promotion 37. Which of the following is not a member of the buying center that makes a business buying decision? a. decider b. financial manager c. gatekeeper d. user 38. A(n) loan is a loan in which no assets of the firm need to be pledged as collateral. a. interest-free b. no-collateral c. secured d. unsecured 39. This characteristic of services means that services are difficult to standardize. a. heterogeneity b. inseparability c. intangibility d. perishability 40. Quality is defined as: a. the characteristics of a product or service that bear on its ability to satisfy stated or implied needs. b. the use of inspection to keep poorly produced products from getting to the market. c. the use of publicity and information to influence the feelings, opinions or beliefs about a company and its products or services. d. what the customer is willing to give up to get the desired benefits. 41. Which of the following is the final step in the consumer decision process? a. Evaluation of alternatives b. Information search c. Problem recognition d. None of these is the final step in the consumer decision process. budget to bring all the information from the other budgets together 42. A company develops a(n) and serve as a financial plan for the firm over a given planning horizon. a. сapital b. cash flow c. master d. operating 43. Products like Kirkland mixed nuts and Sam's Choice bottled water are only available at Costco and Sam's Club, respectively. These products are examples of_ a. generic products b. manufacturer's brands c. private label brands d. product lines
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