lai Yang, marketing manager for Energy Products, reviews a S.W.O.I. analysis to help him evaluate four new-product ideas his company is currently considering. Yang is operating in the step of the new-product development process. Multiple Choice idea evaluation development commercialization

lai Yang, marketing manager for Energy Products, reviews a S.W.O.I. analysis to help him evaluate four new-product ideas his company is currently considering. Yang is operating in the step of the new-product development process. Multiple Choice idea evaluation development commercialization

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Tai Yang, marketing manager for Energy Products, reviews a S.W.O.T. analysis to help him evaluate four new-product ideas his company is currently considering. Tai Yang is operating in the ________ step of the new-product development process.

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