4. Using the iPhone as an example, describe the following: - The augmented product - The potential product - The product attributes 5. Using an example of your own, differentiate between an organisations product line and its product mix? 6. Briefly outline the stages in the product life cycle. Provide an example of a product in each stage of the product life cycle
4. Using the iPhone as an example, describe the following: - The augmented product - The potential product - The product attributes 5. Using an example of your own, differentiate between an organisations product line and its product mix? 6. Briefly outline the stages in the product life cycle. Provide an example of a product in each stage of the product life cycle
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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4. Using the iPhone as an example, describe the following:
- The augmented product
- The potential product
- The product attributes
5. Using an example of your own, differentiate between an organisations product line and its product mix?
6. Briefly outline the stages in the product life cycle. Provide an example of a product in each stage of the product life cycle
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Step 1: Explain a product
VIEWStep 2: Explain iPhone Example: Augmented Product: This specifies additional services or features that acc
VIEWStep 3: Explain Product Line vs. Product Mix: Product Line: This is specific to a group that includes the p
VIEWStep 4: Explain Product Life Cycle (PLC) Stages: Introduction: This specifies the stage when a new product
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