Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
2. Name the four Product Life stages.
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Introduction
The product life cycle refers to a concept which studies the different stages which a product experiences or goes through in its complete life span. All products irrespective of the type and nature have to mandatorily go through all the stages of the product life cycle.
The concept of product life cycle are somewhat different for the international and the domestic markets. However there are no considerable differences, there are some extra stages that a product has to go through in case of international product life cycle.
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