Provide an example for each of the following ‘new’ products: An innovative replacement Imitative product Describe the difference between the two. 2. List and briefly describe each of the main steps in developing a new product. 3. Describe the five main stages of the product adoption process.

Provide an example for each of the following ‘new’ products: An innovative replacement Imitative product Describe the difference between the two. 2. List and briefly describe each of the main steps in developing a new product. 3. Describe the five main stages of the product adoption process.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter12: Developing And Managing Products

Section: Chapter Questions

Problem 3DYMP

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Question

Provide an example for each of the following ‘new’ products:

An innovative replacement
Imitative product

Describe the difference between the two.

2. List and briefly describe each of the main steps in developing a new product.

3. Describe the five main stages of the product adoption process.

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