ometimes marketers seem to stick with the same packaging ideas year after year regardless of whether they are the best possible design. Following is a list of products. For each one, think of ways the packaging could be improved in terms of its container. Describe what would be the results if they adopted your package ideas. a. Dry cereal b. Laundry detergent c. Potato chips d. Loaf of bread e. Gallon of milk

ometimes marketers seem to stick with the same packaging ideas year after year regardless of whether they are the best possible design. Following is a list of products. For each one, think of ways the packaging could be improved in terms of its container. Describe what would be the results if they adopted your package ideas. a. Dry cereal b. Laundry detergent c. Potato chips d. Loaf of bread e. Gallon of milk

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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