Pick a favorite product (it must be a thing, like a flux capacitor, not a food item). Discuss the enhanced product, the core product, and the essential benefit of the product. Explain each factor in detail. Using this same favorite product , differentiate the product from that of a competing product. Address the features, performance quality, conformance quality, durability, reliability, and repairability of favorite product from that of a competing product. Explain the basis of findings
Pick a favorite product (it must be a thing, like a flux capacitor, not a food item). Discuss the enhanced product, the core product, and the essential benefit of the product. Explain each factor in detail. Using this same favorite product , differentiate the product from that of a competing product. Address the features, performance quality, conformance quality, durability, reliability, and repairability of favorite product from that of a competing product. Explain the basis of findings
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Pick a favorite product (it must be a thing, like a flux capacitor, not a food item). Discuss the enhanced product, the core product, and the essential benefit of the product. Explain each factor in detail. Using this same favorite product , differentiate the product from that of a competing product. Address the features, performance quality, conformance quality, durability, reliability, and repairability of favorite product from that of a competing product. Explain the basis of findings.
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