Answered: Product Life Cycle Management is a very…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Product Life Cycle Management is a very important marketing concept and is used by Product Managers to effectively manage the product line. From the information below, craft a 4Ps Strategy for this product based on the life cycle position.

Please refer to the attached image for the product.

Transcribed Image Text:**Tropicana: A Case Study in Business Growth** **Overview:** This image features the Tropicana logo and an example of Tropicana's product packaging. It illustrates the growth trajectory of the brand. Below is an explanation of the components. **Components of the Image:** 1. **Tropicana Logo:** - The logo is displayed prominently at the top, reflecting the brand identity. Tropicana is a well-known brand in the juice industry. 2. **Product Packaging:** - At the center of the image, a carton of "Tropicana 100%" orange juice is depicted. This represents the brand's core product offering. 3. **Growth Graph:** - To the left of the product packaging, a diagonal blue line is shown ascending from left to right. This line represents the growth trajectory. - The vertical height of the line correlates with some measure of growth, such as sales or market presence. 4. **Growth Label:** - At the bottom of the image, “Growth” is displayed in red text. This label emphasizes the core message of the illustration. **Educational Focus:** This image can be used to teach concepts related to business growth and brand evolution. Students can analyze how branding, product quality, and market strategies contribute to the overall success of a company like Tropicana. Key discussion points can include: - The role of branding in connecting with consumers. - The importance of product quality and consistency in building a loyal customer base. - Strategic marketing and its impact on sales growth. By using this case study, students can gain insights into effective business strategies and the importance of maintaining a strong brand image.

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