Think about on-campus school food service and the idea of offering fast food restaurant concepts and/or the use of national chains or “branded concepts.” Do you think it’s a good idea to offer these as options? Why or why not for each?
Think about on-campus school food service and the idea of offering fast food restaurant concepts and/or the use of national chains or “branded concepts.” Do you think it’s a good idea to offer these as options? Why or why not for each?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Think about on-campus school food service and the idea of offering fast food restaurant concepts and/or the use of national chains or “branded concepts.”
- Do you think it’s a good idea to offer these as options? Why or why not for each?
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