The Network Corporation has decided to enter to European Union markets by marketing its products on a country-by-country basis, with the separation of marketing strategies for each country. Which of the following concept the Network Corporation uses? Domestic market extension concept Global marketing concept No marketing concept Multidomestic market concept
The Network Corporation has decided to enter to European Union markets by marketing its products on a country-by-country basis, with the separation of marketing strategies for each country. Which of the following concept the Network Corporation uses? Domestic market extension concept Global marketing concept No marketing concept Multidomestic market concept
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The Network Corporation has decided to enter to European Union markets by marketing its products on a country-by-country basis, with the separation of marketing strategies for each country. Which of the following concept the Network Corporation uses?
Domestic market extension concept
Global marketing concept
No marketing concept
Multidomestic market concept
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