Answered: Why is Global and International…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Why is Global and International Marketing a great idea?

Expert Solution

Step 1

In today's interconnected world, company of any size, irrespective of whether it is big or small, can ship products to customers all around the globe in matter of days. Hence global marketing has become very essential for any kind of business. Global marketing is a process where the organization advertise and sell their products on a global scale. Small business can take use of social media to market their product and participate in the process of global marketing. Global marketing opens new opportunities for companies of all sizes.

Some of the advantages of Global and International marketing are

It helps the business grow in new territories
Global Marketing increases the brand familiarity and reputation
It helps the business gain new feedback about their product or service which can actually help them in improving their product or service quality.