Answered: We'll go over what an international…

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter9: Reaching Global Markets

Section: Chapter Questions

Problem 2DYMP

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We'll go over what an international marketing information system (IMIS) is and how it functions in this post.

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Background

Market researchers must have the requisite skills and training to effectively gather data from varied cultures that must be considered, as well as language skills relevant to the economies under investigation.

All data obtained through internal reporting, marketing intelligence, and marketing research will be then analyzed and examined in order to discover market trends and market entry strategies for a certain sector or region in which the company wants to focus.

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