Chapter9: Reaching Global Markets
Section: Chapter Questions
Problem 2DYMP
Related questions
Question
We'll go over what an international marketing information system (IMIS) is and how it functions in this post.
Expert Solution
Background
Market researchers must have the requisite skills and training to effectively gather data from varied cultures that must be considered, as well as language skills relevant to the economies under investigation.
All data obtained through internal reporting, marketing intelligence, and marketing research will be then analyzed and examined in order to discover market trends and market entry strategies for a certain sector or region in which the company wants to focus.
Step by step
Solved in 2 steps
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.