What type of strategy does Nestle use in developed markets economies? Is it global, localization/regionalization, or transnational?
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What type of strategy does Nestle use in developed markets economies? Is it global, localization/regionalization, or transnational?
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- What are 6 terms associated with domestic and global implecations?Be local, global and glocal. Explain further.What are the arguments for standardization of marketing strategies in the global marketplace? What are thearguments for localization? What are some ways a firmcan standardize or localize its marketing mix?
- Discuss the busines factors your company would research before venturing into a global markets? each factor should be supported by an example.Differences in customs, governmental regulations, and the cost of living are examples of (A) Global information technology (B) Transnational strategy (C) Cultural, political and geo-economics challenges (D) Global business drivershow globalization has an effect on the factors of projection. What are some of the barriers to international trade?
- What is standardised global marketing?Emerging Markets. Explain the concept of emerging markets. In your explanation Identify four main characteristics of an emerging market.describe the shifts in the world economy over the past 30 years. what are the implications of these shifts for international businesses based in great Britain? North America? Hong Kong?
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