Order the alternative market-entry strategies from greatest control and risk (1) to least (9) + Internet * Importer Exporter Distributer Licensing and franchising + Direct sales * Direct foreign investment * Strategic alliances Joint vontu
Order the alternative market-entry strategies from greatest control and risk (1) to least (9) + Internet * Importer Exporter Distributer Licensing and franchising + Direct sales * Direct foreign investment * Strategic alliances Joint vontu
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:Order the alternative market-entry strategies from greatest control and risk (1) to least (9)
+ Internet
* Importer
* Exporter
* Distributer
* Licensing and franchising
A Direct sales
* Direct foreign investment
* Strategic alliances
+ Joint ventures
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