Assess the attractiveness of a country’s origin market for further growth by identifying potential benefits that can be derived from a further worldwide expansion. You should consider the impact that COVID-19 brought to the companies country of origin.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter9: Reaching Global Markets
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Assess the attractiveness of a country’s origin market for further growth by identifying potential benefits that can be derived from a further worldwide expansion. You should consider the impact that COVID-19 brought to the companies country of origin.
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