Foreign Market Commonalities Various factors or forces impact a company's decision to go into a foreign market and affect the outcome of that decision. If a country or market has several factors in common with the original market, or with the other markets selected when choosing several markets, it will be easier to enter that market. • If a U.S. software company that primarily creates and sells educational software on math, language, and even coding wants to expand into two foreign markets, what factor commonalities (as found in the learning activities) should the company be looking for when deciding on the two countries? • Provide two country suggestions and explain your reasoning.
Foreign Market Commonalities Various factors or forces impact a company's decision to go into a foreign market and affect the outcome of that decision. If a country or market has several factors in common with the original market, or with the other markets selected when choosing several markets, it will be easier to enter that market. • If a U.S. software company that primarily creates and sells educational software on math, language, and even coding wants to expand into two foreign markets, what factor commonalities (as found in the learning activities) should the company be looking for when deciding on the two countries? • Provide two country suggestions and explain your reasoning.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question

Transcribed Image Text:Foreign Market Commonalities
Various factors or forces impact a company's decision to go into a foreign market
and affect the outcome of that decision. If a country or market has several factors
in common with the original market, or with the other markets selected when
choosing several markets, it will be easier to enter that market.
• If a U.S. software company that primarily creates and sells educational
software on math, language, and even coding wants to expand into two
foreign markets, what factor commonalities (as found in the learning
activities) should the company be looking for when deciding on the two
countries?
• Provide two country suggestions and explain your reasoning.
Expert Solution

This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 2 steps

Recommended textbooks for you

Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,

Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education

Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning

Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,

Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education

Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning

Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON


Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning