Foreign Market CommonalitiesVarious factors or forces impact a company's decision to go into a foreign marketand affect the outcome of that decision. If a country or market has several factorsin common with the original market, or with the other markets selected whenchoosing several markets, it will be easier to enter that market.• If a U.S. software company that primarily creates and sells educationalsoftware on math, language, and even coding wants to expand into twoforeign markets, what factor commonalities (as found in the learningactivities) should the company be looking for when deciding on the twocountries?• Provide two country suggestions and explain your reasoning.

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Answered: Foreign Market Commonalities Various…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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This international business classs Q: What are the different forms of foreign presence and how to decide which form to be present in a foreign market?
Suppose that Kellogg's Company can only focus on two (2) of the employ, Demographic, Psychographic, and behavioral segments while entering a new country due to restricted marketing resources. Describe at least three (3) factors kellogg's company would consider when evaluating which segments to actually target when entering a new country. Which two (2) would the company eventually choose and why?
Which one of the following is NOT a reason a company decides to enter foreign markets? A) To spread business risk across a wider geographic market base B) To build the profit sanctuaries necessary to wage guerrilla offensives against global challengers endeavoring to invade its home market C) To capitalize on company competencies and capabilities D) To gain access to more buyers for the company's products/servicesE) To achieve lower costs and enhance the firm's competitiveness
1. illustrate the flow and give a full explanation of when a firm is interested in entering a foreign market.
Order the alternative market-entry strategies from greatest control and risk (1) to least (9) + Internet * Importer * Exporter * Distributer * Licensing and franchising A Direct sales * Direct foreign investment * Strategic alliances + Joint ventures
4. list the reason why international marketers implement international market segmentation.
In the report include all/most of the following topics for an industry/ firm of your choice. Explain for each topic, what methods/ strategies/ tools/ approaches would a firm adopt for establishing its foot in a foreign market. *** chose company is Coca-Cola 1. Target customers and size of target market - understanding customers in the new market 2. Industry structure and existing competitors - its effect on the firm and the firm's relative position to competitors 3. Environmental analysis and cultural effects - how to appeal the target audience 4. Partnerships - strategic foreign partnerships as a part of market entry? 5. Barriers to entry - plans to overcome major hurdles
Explore two possibilities a company can enter a foreign market such as exporting, foreign direct investment, and collaborations (joint ventures, alliances, licensing, franchising), and evaluate the pros and cons of each method. Which types of products and services would be appropriate for each market entry method?
Sacramento Cement is expanding into central and south American markets. By purchasing local cement companies in Brazil, Argentina, And Mexico. These purchases represent what kind of investment? Foreign greenfield investment Foreign contractual agreement Non-equity regional expansion Acquisitions
Many Multi-national Corporations (MNCs) have made significant cultural blunders when attempting to introduce or debut products in foreign or overseas markets. Explain the term "multi-cultural marketing" and how a multi-national corporation such as Pepsi Cola or KFC, could utilize this strategy to avoid marketing blunders when introducing new products to your country (use examples to support your answer).
Suggest the most suitable market entry mode for selling the Jamaican time and patience bakery bread in germany, e.g. exporting,licensing, franchising, joint venture, wholly-‐owned subsidiary, etc. Explain your rationalefor the choice of entry mode for your product in detail.
Culture has a great impact on international marketing. A marketer must have tostudy about the local culture in-depth before offering a product to them.Source: Abdin (2008) In the light of the above extract, critically discuss the relevance of the differentelements of culture for the international marketer.

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