Mr. Chen approached your consulting firm for advice regarding international expansion. His hotels and resorts company, Saujana Permai Holdings, has been operating in Malaysia for more than 10 years and now seeks opportunities outside the country. However, Mr. Chen related to you that his firm lacks the experience in international business operations and has a limited budget in terms of financing; therefore he is looking at small to medium scale entry modes. As a consultant, propose two types of entry methods which may be used by his company. Justify to Mr. Chen also why the entry methods are suitable for his business organization
Mr. Chen approached your consulting firm for advice regarding international expansion. His hotels and resorts company, Saujana Permai Holdings, has been operating in Malaysia for more than 10 years and now seeks opportunities outside the country. However, Mr. Chen related to you that his firm lacks the experience in international business operations and has a limited budget in terms of financing; therefore he is looking at small to medium scale entry modes. As a consultant, propose two types of entry methods which may be used by his company. Justify to Mr. Chen also why the entry methods are suitable for his business organization
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Mr. Chen approached your consulting firm for advice regarding international expansion. His hotels and resorts company, Saujana Permai Holdings, has been operating in Malaysia for more than 10 years and now seeks opportunities outside the country. However, Mr. Chen related to you that his firm lacks the experience in international business operations and has a limited budget in terms of financing; therefore he is looking at small to medium scale entry modes.
As a consultant, propose two types of entry methods which may be used by his company. Justify to Mr. Chen also why the entry methods are suitable for his business organization
Expert Solution

This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 2 steps

Recommended textbooks for you

Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,

Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education

Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning

Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,

Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education

Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning

Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON


Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning