Answered: There are significant risks in starting…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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For years you have been trying to penetrate the German market with your light master brew beer. After numerous failed attempts, you decided to form an international joint venture with a small German brewery to gain a foothold in the market.

There are significant risks in starting an international joint venture. One is _____.

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