You are a successful entrepreneur operating a local business for the last five years in your chosen industry. Since your business has grown over the years you have now decided to take your business overseas and are considering two options. The first is to enter another Asian country with your product/service and the other is to enter a country in Europe. Choose ONE of the two chosen countries and the organization above, explain how the following international business theories can be used when making the decision to go international? Please include the limitations of these theories and how they can impact international expansion. 1. Raymond Vernon’s product life cycle 2. John Dunning’s eclectic theory 3. Porters Diamond model 4. Johanson and Vahlne’s Uppsala model 5. Hofstede's cultural dimensions theory model
You are a successful entrepreneur operating a local business for the last five years in your chosen
industry. Since your business has grown over the years you have now decided to take your business
overseas and are considering two options. The first is to enter another Asian country with your
product/service and the other is to enter a country in Europe.
Choose ONE of the two chosen countries and the organization above, explain how the
following international business theories can be used when making the decision to go
international? Please include the limitations of these theories and how they can impact international
expansion.
1. Raymond Vernon’s product life cycle
2. John Dunning’s eclectic theory
3. Porters Diamond model
4. Johanson and Vahlne’s Uppsala model
5. Hofstede's cultural dimensions theory model
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