countries. B) Gizmo’s marketing strategies will need to be tailored to overseas markets to be successful. C) The cultures of the foreign countries in which Gizmo wants to do business differ greatly from U.S. culture. D) Investors have committed a significant amount of upfront capital for Gizmo to set up foreign operations. E) International agencies have effectively standardized business practices worldwide.
Gizmo Sprockets is a successful U.S. distributor of home appliance parts. Having been in business for more than ten years, it has contracts with thousands of retailers and repair shops throughout the country.
The CEO wants Gizmo to go international, opening some locations in large economies such as Brazil and India.
He thinks that since the principles of how people do business in a free market are essentially the same anywhere, the expansion of Gizmo’s business into other countries should be fairly straightforward.
In other words, because the company has been successful in the United States, it will also be successful in international markets using precisely the same techniques.
Question | Which of the following, if true, would most strengthen the CEO’s argument?
Step by step
Solved in 2 steps
