If my firm is mid-sized (or even small), how do I globalize quickly? What country marketplace characteristics provide the best guide for growth potential that I can tap
If my firm is mid-sized (or even small), how do I globalize quickly? What country marketplace characteristics provide the best guide for growth potential that I can tap
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
If my firm is mid-sized (or even small), how do I globalize quickly?
What country marketplace characteristics provide the best guide for growth potential that I can tap
(vs. just size)? How can I access such markets both in front-end customer acquisition and backend
logistics and delivery? How do I organize to make that happen? Trend analysis has been
around for a while. Is it keeping pace with marketplace dynamics? When and why is it not? What
can be done to bridge such gaps? For example, how can I better predict where and when new
technologies may take off?
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