Imagine you have been hired by an off-campus college bookstore as a marketing consultant. Explain what you think would be the best approach for segmenting their market? Note: pay attention to the details of the scenario and the current context. For example The book store is OFF-CAMPUS, yet it is a COLLEGE bookstore. in the present, how many people actually walk into a bookstore to buy books? What type of people walk into a bookstore to buy books? You can make educated guesses or assumptions about the bookstore and the comunity it serves
Imagine you have been hired by an off-campus college bookstore as a marketing consultant. Explain what you think would be the best approach for segmenting their market? Note: pay attention to the details of the scenario and the current context. For example The book store is OFF-CAMPUS, yet it is a COLLEGE bookstore. in the present, how many people actually walk into a bookstore to buy books? What type of people walk into a bookstore to buy books? You can make educated guesses or assumptions about the bookstore and the comunity it serves
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Transcribed Image Text:Imagine you have been hired by an off-campus college bookstore as a marketing consultant. Explain what you think would be the best approach for segmenting their market?
Note: pay attention to the details of the scenario and the current context. For example,
The book store is OFF-CAMPUS, yet it is a COLLEGE bookstore.
in the present, how many people actually walk into a bookstore to buy books? What type of people walk into a bookstore to buy books?
- You can make educated guesses or assumptions about the bookstore and the comunity it serves
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