What do you think San Diego County is doing right in attracting new business and what can San Diego County improve upon to increase its competitiveness to attract new business?
Based on the Business environment and components of the PESTEL analysis, answering the following questions.
What do you think San Diego County is doing right in attracting new business and what can San Diego County improve upon to increase its competitiveness to attract new business?
Note not all factors in the PESTEL model need to be used in the paper. Just select factors that you think are important.
What is a PESTEL Analysis?
A PESTEL analysis is a framework or tool used by marketers to analyze and monitor the macro-environmental (external
Political factors include government policies, leadership, and change; foreign trade policies; internal political issues and trends; tax policy; regulation and de-regulation trends.
Economic factors include current and projected
Social factors include demographics (age, gender, race, family size); consumer attitudes, opinions, and buying patterns; population growth rate and employment patterns; socio-cultural changes; ethnic and religious trends; living standards.
Technological factors affect marketing in (1) new ways of producing goods and services; (2) new ways of distributing goods and services; (3) new ways of communicating with target markets.
Environmental factors are important due to the increasing scarcity of raw materials; pollution targets; doing business as an ethical and sustainable company; carbon footprint targets.
Legal factors include health and safety; equal opportunities; advertising standards; consumer rights and laws; product labeling and product safety.
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