Helene is the Marketing VP for The Ultimate Shoe Company. The Company wants to expand sales in the women's occupational footwear market (shoes women wear to work in construction, food service, healthcare, etc). A research firm has identified five different segments in the market. Which of the below should Helene consider when deciding which of the five segments will make the best ones for the firm to target?
Helene is the Marketing VP for The Ultimate Shoe Company. The Company wants to expand sales in the women's occupational footwear market (shoes women wear to work in construction, food service, healthcare, etc). A research firm has identified five different segments in the market. Which of the below should Helene consider when deciding which of the five segments will make the best ones for the firm to target?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Helene is the Marketing VP for The Ultimate Shoe Company. The Company wants to expand sales in the women's occupational footwear market (shoes women wear to work in construction, food service, healthcare, etc). A research firm has identified five different segments in the market.
Which of the below should Helene consider when deciding which of the five segments will make the best ones for the firm to target?
Multiple answers are right:
O segment growth potential
O values and lifestyles of segment members
O the segment's psychographic profile
O accessibility of the segment
O segment profit potential
O whether the segment is actionable
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