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Leslie Knope and Ben Wyatt decide to use different approaches to divide their market into distinct groups. Leslie chooses to look at her consumers depending on which neighborhood they're based in (by using their ZIP code) while Ben orders a report of the VALS indicators for his consumers. Respectively, what kinds of segmentation are Leslie and Ben undertaking? OA. Benefit segmentation; Psychographic segmentation O B. Geodemographic segmentation; Usage-based segmentation OC. Geographic segmentation; Psychographic segmentation OD. Usage-based segmentation; Benefit segmentation

Leslie Knope and Ben Wyatt decide to use different approaches to divide their market into distinct groups. Leslie chooses to look at her consumers depending on which neighborhood they're based in (by using their ZIP code) while Ben orders a report of the VALS indicators for his consumers. Respectively, what kinds of segmentation are Leslie and Ben undertaking? OA. Benefit segmentation; Psychographic segmentation O B. Geodemographic segmentation; Usage-based segmentation OC. Geographic segmentation; Psychographic segmentation OD. Usage-based segmentation; Benefit segmentation

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Leslie Knope and Ben Wyatt decide to use different approaches to divide their market into distinct groups. Leslie chooses to look at her consumers depending on which neighborhood they're based in (by using their ZIP code) while Ben orders a report of the VALS indicators for his consumers. Respectively, what kinds of segmentation are Leslie and Ben undertaking? O A. Benefit segmentation; Psychographic segmentation O B. Geodemographic segmentation; Usage-based segmentation OC. Geographic segmentation; Psychographic segmentation O D. Usage-based segmentation; Benefit segmentation
Transcribed Image Text:Leslie Knope and Ben Wyatt decide to use different approaches to divide their market into distinct groups. Leslie chooses to look at her consumers depending on which neighborhood they're based in (by using their ZIP code) while Ben orders a report of the VALS indicators for his consumers. Respectively, what kinds of segmentation are Leslie and Ben undertaking? O A. Benefit segmentation; Psychographic segmentation O B. Geodemographic segmentation; Usage-based segmentation OC. Geographic segmentation; Psychographic segmentation O D. Usage-based segmentation; Benefit segmentation
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