Please answer this Simple question Leslie Knope and Ben Wyatt decide to use different approaches to divide their market into distinct groups. Leslie chooses to look at her consumers depending on which neighborhoodthey're based in (by using their ZIP code) while Ben orders a report of the VALS indicators for his consumers. Respectively, what kinds of segmentation are Leslie and Ben undertaking?O A. Benefit segmentation; Psychographic segmentationO B. Geodemographic segmentation; Usage-based segmentationOC. Geographic segmentation; Psychographic segmentationO D. Usage-based segmentation; Benefit segmentation

Market segmentation - It is the marketing strategy of dividing a business market or the prospective…

Answered: Leslie Knope and Ben Wyatt decide to…

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

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