A. Explain differentiated (multi segment) and undifferentiated (mass marketing) target marketing strategies for a bookshop selling books, magazines, and stationery. Is a concentrated (niche) target marketing approach likely to be useful? Answer yes or no and explain why or why not. B. Describe a specific segment that would be a useful target market for a magazine called Fishing New Zealand. (use all four segmentation bases – Demographics, Geographics, Psychographics and Behaviour). C. Does gender based segmentation of the pen product category make sense? Answer yes or no and then explain your answer.

Q: When an Idaho-based discount hardware chain sent snow shovels to its Augusta, Georgia, store in…

A: When an Idaho-based discount hardware chain sent snow shovels to its Augusta, Georgia, store in…

Q: What determines good segmentation? List three criteria required for good segmentation

A: Several criteria can be used such as homogenous, measurable, differentiable, etc. Good market…

Q: Identify the two marketing concepts LEGO use 1. neuromarketing approach to research by MRI scans and…

A: LEGO, a global toy company that specializes in interlocking plastic bricks, has been using various…

Q: Tuff Tank's created a special tank for people in rural communities who are constantly dealing with…

A: The technique of breaking a market into smaller groups of consumers with comparable wants or…

Q: 6) What does VALS (Values, Attitudes, and Lifestyles) segmentation aim to understand about…

A: VALS (Values, Attitudes, and Lifestyles) segmentation is a psychographic tool used by marketers to…

Q: List at least three different segmentation options within each of the four broad segmentation…

A: Segmentation is a strategic marketing approach that involves dividing a broad market into smaller,…

Q: Create a profile of yourself as part of a market segment.Include the following:a. geographic…

A: Market segment means making groups of people for advertising differentiated according to their…

Q: by choosing a product or product category that interests you.  Next, prepare a detailed market…

A: Market segmentation can help you to define and better understand your target audiences and ideal…

Q: How does Nederlander achieve the three major criteria foreffective market segmentation

A: Effective marketing is the strategy where business aim for aligning business goals and marketing…

Q: 5. Firms divide their customers into groups by where they live or work. This type of segmentation…

A: The correct option is option D. None of the above.

Q: Please agree/disagree and add more information regarding the below message. "The Big Data…

A: I agree with this statements.

Q: Not all segmentation schemes are useful.  To be useful, market segments must rate favorably on…

A: Market segment process is a Business tactic to bifurcate the population consisting of similar…

Product and Service Classification

Classification of goods and services categorized between industry and customer goods is known as Product and Service classification. It is based on brands, quality, and quantity which companies deliver to the concerned client. Industrial goods are produced for industrial work, whereas consumer goods are produced for personal consumption by the customers. Marketing and sales need technological methods, a healthy environment, proper market strategies, marketing environment in terms of productivity and profit.