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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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What would be the best questions comparing potential market, available market, qualified available market, and served market for a business?

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Step 1: Define market analysis

Note: The answer has been framed in a generalized manner.

The systematic method of looking through and understanding data and information related to a particular market or sector is known as market analysis. It is an essential tool for businesses and organizations to make significant developments. Market analysis promotes wise and strategic decisions by systematically gathering and evaluating data from numerous sources, eventually driving success and progress in a dynamic business environment.

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